Mad Greens
A fast-casual salad shop with locations across the Southwest approached us to inject more ‘mad’ into their branding and make eating healthy a little more fun.
I redesigned the logo, and with my copywriter I developed the updated in-store elements.
Logo redesign
Original
Update
CUP design
Whose nose is it anyway?
We were inspired by Mad Green’s featured historical figures for their cup redesign — the cups transform patrons into one of the characters when taking a sip. The cups also included quotes that based on our extensive research were probably said.
IN-STORE DISPLAY
Bowl-orama
Using the signature bowls that Mad Greens uses to mix up their salad concoctions we created diorama scenes featuring historical ‘mad’ characters with ingredients from their namesake salads.
